A word after a word after a word is power."
Writing isn't just for writers, it's for anyone with a small business to promote. You might think as an author and book editor that most of my clients are other authors. Think again. People don't write new books every month. Many people take years to finish a first draft. If I waited until each client finished her book, I'd be in the red.
Got a Business? Get a writer.
I spend a lot of time listening to the needs of small business owners. If you're a make-up artist, sheitle macher, or yoga teacher, you need a writer, unless you rely completely on word of mouth.
Some of you are thinking you can't write, hate writing, have a bad command of grammar, can hardly manage your family responsibilities with your business, so no thank you to one more task. I hear that and if that's you, then I recommend you consult with a professional writer, at least once to refine your message. Make sure you speak with someone who is familiar with your target audience.
Writing workshops shake-up your routine
You can sharpen your writing yourself and a writing workshop is an excellent way to do it. You don't even have to leave your house. There are many online workshops these days. I've been giving workshops online since 2009 and micro workshops are in, so in four weeks you can get inspired and in turn attract more people to become your new clients or get more work and referrals from your existing ones.
Communication means writing more than ever
All businesses, even ones that consist of one person, a desk, and a computer need to communicate to succeed and that means they need to fill a screen with words for their website or social media.
After years of working with words, ideas can become rusty and recycled, which is only one step away from rejected. This advice goes for copywriters and grant writers, too. We all need fresh ideas.
Your writing skills need improvement if you are:
Don't throw your time or money away
These situations call for good communications. Because "throwing something together" is usually a euphemism for throwing money out the window. Because mediocre writing says you are mediocre. Excellent writing says you are excellent. Excellent writing helps you increase your sales. Grow your business. Improve your profits. Attract a steady flow of new customers and new clients.How can you become a better writer right now?
Here are three ways:
Remember that different formats require adjustments in your text. Potential clients will tolerate longer text in print than they will on a website (though even as I write this trends are changing and some blogs have moved to longer wordcounts per article). Print does not allow you the luxury of links and sound. Organize your writing for each medium for best results.
Thank you to Jewish Women Talk for posting this blog on their site.
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